diff --git a/subscriber.go b/subscriber.go
index b9eaa0a..e94bbb6 100644
--- a/subscriber.go
+++ b/subscriber.go
@@ -222,7 +222,6 @@ func (pc *consumer) consume() {
 				p.msg.Header = metadata.New(len(record.Headers))
 				p.ctx = record.Context
 				sp, _ := tracer.SpanFromContext(p.ctx)
-				defer sp.Finish()
 				for _, hdr := range record.Headers {
 					p.msg.Header.Set(hdr.Key, string(hdr.Value))
 				}
@@ -265,6 +264,7 @@ func (pc *consumer) consume() {
 						pc.kopts.Meter.Histogram(semconv.SubscribeMessageDurationSeconds, "endpoint", record.Topic, "topic", record.Topic).Update(te.Seconds())
 						eventPool.Put(p)
 						pc.kopts.Logger.Fatalf(pc.kopts.Context, "[kgo] Unmarshal err not handled wtf?")
+						sp.Finish()
 						return
 					}
 				}
@@ -283,7 +283,9 @@ func (pc *consumer) consume() {
 				} else if err != nil {
 					p.err = err
 					if eh != nil {
+						sp.AddEvent("error handler start")
 						_ = eh(p)
+						sp.AddEvent("error handler stop")
 					} else {
 						if pc.kopts.Logger.V(logger.ErrorLevel) {
 							pc.kopts.Logger.Errorf(pc.kopts.Context, "[kgo]: subscriber error: %v", err)
@@ -299,8 +301,11 @@ func (pc *consumer) consume() {
 				} else {
 					eventPool.Put(p)
 					pc.kopts.Logger.Fatalf(pc.kopts.Context, "[kgo] ErrLostMessage wtf?")
+					sp.SetStatus(tracer.SpanStatusError, "ErrLostMessage")
+					sp.Finish()
 					return
 				}
+				sp.Finish()
 			}
 		}
 	}