diff --git a/http.go b/http.go
index 25b9e0d..11fa784 100644
--- a/http.go
+++ b/http.go
@@ -708,7 +708,7 @@ func (c *httpClient) publish(ctx context.Context, ps []client.Message, opts ...c
 
 	for _, p := range ps {
 		md := metadata.Copy(omd)
-		md[metadata.HeaderContentType] = p.ContentType()
+
 		topic := p.Topic()
 		if len(exchange) > 0 {
 			topic = exchange
@@ -720,6 +720,8 @@ func (c *httpClient) publish(ctx context.Context, ps []client.Message, opts ...c
 			md.Set(k, v)
 		}
 
+		md[metadata.HeaderContentType] = p.ContentType()
+
 		// passed in raw data
 		if d, ok := p.Payload().(*codec.Frame); ok {
 			body = d.Data