diff --git a/grpc.go b/grpc.go
index 1e31c01..3b2c1e1 100644
--- a/grpc.go
+++ b/grpc.go
@@ -420,7 +420,7 @@ func (g *Server) processRequest(ctx context.Context, stream grpc.ServerStream, s
 		return err
 	}
 
-	g.opts.Hooks.EachNext(func(hook options.Hook) {
+	g.opts.Hooks.EachPrev(func(hook options.Hook) {
 		if h, ok := hook.(server.HookHandler); ok {
 			fn = h(fn)
 		}
@@ -504,7 +504,7 @@ func (g *Server) processStream(ctx context.Context, stream grpc.ServerStream, se
 		return nil
 	}
 
-	opts.Hooks.EachNext(func(hook options.Hook) {
+	opts.Hooks.EachPrev(func(hook options.Hook) {
 		if h, ok := hook.(server.HookHandler); ok {
 			fn = h(fn)
 		}
diff --git a/subscriber.go b/subscriber.go
index 4c05e7f..dfea9b8 100644
--- a/subscriber.go
+++ b/subscriber.go
@@ -197,7 +197,7 @@ func (g *Server) createSubHandler(sb *subscriber, opts server.Options) broker.Ha
 				return nil
 			}
 
-			opts.Hooks.EachNext(func(hook options.Hook) {
+			opts.Hooks.EachPrev(func(hook options.Hook) {
 				if h, ok := hook.(server.HookSubHandler); ok {
 					fn = h(fn)
 				}