diff --git a/auth/auth.go b/auth/auth.go
index fee5792a..0ba23eca 100644
--- a/auth/auth.go
+++ b/auth/auth.go
@@ -49,7 +49,7 @@ type Auth interface {
 
 // Account provided by an auth provider
 type Account struct {
-	// ID of the account e.g. email
+	// ID of the account e.g. UUID. Should not change
 	ID string `json:"id"`
 	// Type of the account, e.g. service
 	Type string `json:"type"`
@@ -61,6 +61,8 @@ type Account struct {
 	Scopes []string `json:"scopes"`
 	// Secret for the account, e.g. the password
 	Secret string `json:"secret"`
+	// Name of the account. User friendly name that might change e.g. a username or email
+	Name string `json:"name"`
 }
 
 // Token can be short or long lived
diff --git a/auth/jwt/jwt.go b/auth/jwt/jwt.go
index ab14728f..f898f699 100644
--- a/auth/jwt/jwt.go
+++ b/auth/jwt/jwt.go
@@ -54,13 +54,17 @@ func (j *jwtAuth) Generate(id string, opts ...auth.GenerateOption) (*auth.Accoun
 	if len(options.Issuer) == 0 {
 		options.Issuer = j.Options().Issuer
 	}
-
+	name := options.Name
+	if name == "" {
+		name = id
+	}
 	account := &auth.Account{
 		ID:       id,
 		Type:     options.Type,
 		Scopes:   options.Scopes,
 		Metadata: options.Metadata,
 		Issuer:   options.Issuer,
+		Name:     name,
 	}
 
 	// generate a JWT secret which can be provided to the Token() method
diff --git a/auth/noop/noop.go b/auth/noop/noop.go
index 573f4ca7..62d5a79d 100644
--- a/auth/noop/noop.go
+++ b/auth/noop/noop.go
@@ -40,13 +40,17 @@ func (n *noop) Options() auth.Options {
 // Generate a new account
 func (n *noop) Generate(id string, opts ...auth.GenerateOption) (*auth.Account, error) {
 	options := auth.NewGenerateOptions(opts...)
-
+	name := options.Name
+	if name == "" {
+		name = id
+	}
 	return &auth.Account{
 		ID:       id,
 		Secret:   options.Secret,
 		Metadata: options.Metadata,
 		Scopes:   options.Scopes,
 		Issuer:   n.Options().Issuer,
+		Name:     name,
 	}, nil
 }
 
diff --git a/auth/options.go b/auth/options.go
index e1bda400..ccb049fe 100644
--- a/auth/options.go
+++ b/auth/options.go
@@ -110,6 +110,8 @@ type GenerateOptions struct {
 	Secret string
 	// Issuer of the account, e.g. micro
 	Issuer string
+	// Name of the acouunt e.g. an email or username
+	Name string
 }
 
 type GenerateOption func(o *GenerateOptions)
@@ -156,6 +158,13 @@ func WithIssuer(i string) GenerateOption {
 	}
 }
 
+// WithName for the generated account
+func WithName(n string) GenerateOption {
+	return func(o *GenerateOptions) {
+		o.Name = n
+	}
+}
+
 // NewGenerateOptions from a slice of options
 func NewGenerateOptions(opts ...GenerateOption) GenerateOptions {
 	var options GenerateOptions
diff --git a/util/token/jwt/jwt.go b/util/token/jwt/jwt.go
index 40673192..7834ef5a 100644
--- a/util/token/jwt/jwt.go
+++ b/util/token/jwt/jwt.go
@@ -14,6 +14,7 @@ type authClaims struct {
 	Type     string            `json:"type"`
 	Scopes   []string          `json:"scopes"`
 	Metadata map[string]string `json:"metadata"`
+	Name     string            `json:"name"`
 
 	jwt.StandardClaims
 }
@@ -47,10 +48,17 @@ func (j *JWT) Generate(acc *auth.Account, opts ...token.GenerateOption) (*token.
 	// parse the options
 	options := token.NewGenerateOptions(opts...)
 
+	// backwards compatibility
+	name := acc.Name
+	if name == "" {
+		name = acc.ID
+	}
+
 	// generate the JWT
 	expiry := time.Now().Add(options.Expiry)
 	t := jwt.NewWithClaims(jwt.SigningMethodRS256, authClaims{
-		acc.Type, acc.Scopes, acc.Metadata, jwt.StandardClaims{
+		Type: acc.Type, Scopes: acc.Scopes, Metadata: acc.Metadata, Name: name,
+		StandardClaims: jwt.StandardClaims{
 			Subject:   acc.ID,
 			Issuer:    acc.Issuer,
 			ExpiresAt: expiry.Unix(),
@@ -94,6 +102,12 @@ func (j *JWT) Inspect(t string) (*auth.Account, error) {
 		return nil, token.ErrInvalidToken
 	}
 
+	// backwards compatibility
+	name := claims.Name
+	if name == "" {
+		name = claims.Subject
+	}
+
 	// return the token
 	return &auth.Account{
 		ID:       claims.Subject,
@@ -101,6 +115,7 @@ func (j *JWT) Inspect(t string) (*auth.Account, error) {
 		Type:     claims.Type,
 		Scopes:   claims.Scopes,
 		Metadata: claims.Metadata,
+		Name:     name,
 	}, nil
 }
 
diff --git a/util/token/jwt/jwt_test.go b/util/token/jwt/jwt_test.go
index 2afd9f7d..7cb35445 100644
--- a/util/token/jwt/jwt_test.go
+++ b/util/token/jwt/jwt_test.go
@@ -44,8 +44,9 @@ func TestInspect(t *testing.T) {
 		md := map[string]string{"foo": "bar"}
 		scopes := []string{"admin"}
 		subject := "test"
+		name := "testname"
 
-		acc := &auth.Account{ID: subject, Scopes: scopes, Metadata: md}
+		acc := &auth.Account{ID: subject, Scopes: scopes, Metadata: md, Name: name}
 		tok, err := j.Generate(acc)
 		if err != nil {
 			t.Fatalf("Generate returned %v error, expected nil", err)
@@ -64,6 +65,9 @@ func TestInspect(t *testing.T) {
 		if len(tok2.Metadata) != len(md) {
 			t.Errorf("Inspect returned %v as the token metadata, expected %v", tok2.Metadata, md)
 		}
+		if tok2.Name != name {
+			t.Errorf("Inspect returned %v as the token name, expected %v", tok2.Name, name)
+		}
 	})
 
 	t.Run("Expired token", func(t *testing.T) {
@@ -84,4 +88,19 @@ func TestInspect(t *testing.T) {
 		}
 	})
 
+	t.Run("Default name", func(t *testing.T) {
+		tok, err := j.Generate(&auth.Account{ID: "test"})
+		if err != nil {
+			t.Fatalf("Generate returned %v error, expected nil", err)
+		}
+
+		tok2, err := j.Inspect(tok.Token)
+		if err != nil {
+			t.Fatalf("Inspect returned %v error, expected nil", err)
+		}
+		if tok2.Name != "test" {
+			t.Fatalf("Inspect returned %v as the token name, expected test", tok2.Name)
+		}
+	})
+
 }