diff --git a/client/client.go b/client/client.go
index aa2178d3..78352657 100644
--- a/client/client.go
+++ b/client/client.go
@@ -12,7 +12,7 @@ import (
 type Client interface {
 	Init(...Option) error
 	Options() Options
-	NewMessage(topic string, msg interface{}) Message
+	NewMessage(topic string, msg interface{}, opts ...MessageOption) Message
 	NewRequest(service, method string, req interface{}, reqOpts ...RequestOption) Request
 	Call(ctx context.Context, req Request, rsp interface{}, opts ...CallOption) error
 	Stream(ctx context.Context, req Request, opts ...CallOption) (Stream, error)
@@ -56,6 +56,9 @@ type CallOption func(*CallOptions)
 // PublishOption used by Publish
 type PublishOption func(*PublishOptions)
 
+// MessageOption used by NewMessage
+type MessageOption func(*MessageOptions)
+
 // RequestOption used by NewRequest
 type RequestOption func(*RequestOptions)
 
@@ -83,13 +86,13 @@ func Call(ctx context.Context, request Request, response interface{}, opts ...Ca
 
 // Publishes a publication using the default client. Using the underlying broker
 // set within the options.
-func Publish(ctx context.Context, msg Message) error {
-	return DefaultClient.Publish(ctx, msg)
+func Publish(ctx context.Context, msg Message, opts ...PublishOption) error {
+	return DefaultClient.Publish(ctx, msg, opts...)
 }
 
 // Creates a new message using the default client
-func NewMessage(topic string, payload interface{}) Message {
-	return DefaultClient.NewMessage(topic, payload)
+func NewMessage(topic string, payload interface{}, opts ...MessageOption) Message {
+	return DefaultClient.NewMessage(topic, payload, opts...)
 }
 
 // Creates a new client with the options passed in
diff --git a/client/mock/mock.go b/client/mock/mock.go
index c22d84d6..4a1e520e 100644
--- a/client/mock/mock.go
+++ b/client/mock/mock.go
@@ -49,8 +49,8 @@ func (m *MockClient) Options() client.Options {
 	return m.Opts
 }
 
-func (m *MockClient) NewMessage(topic string, msg interface{}) client.Message {
-	return m.Client.NewMessage(topic, msg)
+func (m *MockClient) NewMessage(topic string, msg interface{}, opts ...client.MessageOption) client.Message {
+	return m.Client.NewMessage(topic, msg, opts...)
 }
 
 func (m *MockClient) NewRequest(service, method string, req interface{}, reqOpts ...client.RequestOption) client.Request {
diff --git a/client/options.go b/client/options.go
index 2d465850..8b924038 100644
--- a/client/options.go
+++ b/client/options.go
@@ -67,6 +67,10 @@ type PublishOptions struct {
 	Context context.Context
 }
 
+type MessageOptions struct {
+	ContentType string
+}
+
 type RequestOptions struct {
 	ContentType string
 	Stream      bool
diff --git a/client/rpc_client.go b/client/rpc_client.go
index b71b6c91..1ceef41c 100644
--- a/client/rpc_client.go
+++ b/client/rpc_client.go
@@ -465,8 +465,8 @@ func (r *rpcClient) Publish(ctx context.Context, msg Message, opts ...PublishOpt
 	})
 }
 
-func (r *rpcClient) NewMessage(topic string, message interface{}) Message {
-	return newMessage(topic, message, r.opts.ContentType)
+func (r *rpcClient) NewMessage(topic string, message interface{}, opts ...MessageOption) Message {
+	return newMessage(topic, message, r.opts.ContentType, opts...)
 }
 
 func (r *rpcClient) NewRequest(service, method string, request interface{}, reqOpts ...RequestOption) Request {
diff --git a/client/rpc_message.go b/client/rpc_message.go
index 13bd15c7..418c756f 100644
--- a/client/rpc_message.go
+++ b/client/rpc_message.go
@@ -6,7 +6,16 @@ type message struct {
 	payload     interface{}
 }
 
-func newMessage(topic string, payload interface{}, contentType string) Message {
+func newMessage(topic string, payload interface{}, contentType string, opts ...MessageOption) Message {
+	var options MessageOptions
+	for _, o := range opts {
+		o(&options)
+	}
+
+	if len(options.ContentType) > 0 {
+		contentType = options.ContentType
+	}
+
 	return &message{
 		payload:     payload,
 		topic:       topic,